{ "quarter": "2026-Q4", "period": "Q4 2026", "currency": "USD", "brand": "DriftAsia", "collectionDate": "2026-09-28", "publicationDate": "2026-10-08", "eurUsd": 1.1378, "providers": [ "Airalo", "Nomad", "Saily", "Ubigi", "Yesim", "Jetpac", "BNESIM", "aloSIM", "GigSky", "Airhub" ], "panel": "asia12", "panelCountryISOs": [ "SA", "KR", "AE", "IN", "ID", "JP", "SG", "TH", "CN", "HK", "MY", "PH" ], "method": { "tiers": { "10": { "min_gb": 10, "min_inclusive": true, "max_gb": 20, "max_inclusive": false }, "20": { "min_gb": 20, "min_inclusive": true, "max_gb": 50, "max_inclusive": false }, "50": { "min_gb": 50, "min_inclusive": true, "max_gb": 100, "max_inclusive": true } }, "min_competitors": { "10": 7, "20": 7, "50": 4 }, "aggregation": "median of destination gaps; one weight per destination", "gap_formula": "gap = (brand_price_per_gb / market_median_price_per_gb) - 1", "brandExcludedFromMarket": true }, "methodologyVersion": "V2", "trendStatus": "INSUFFICIENT_HISTORY", "snapshotSha256": "50af2d508846f92f097dbe63192a93ece768829427eed259d9ff0f51c30aa8d3", "regionalAggregateSha256": "85b79778df0cf672278a562a0c883e8f3ac59de338594c7810e264cd7ef66481", "sourceWorkbookSha256HistoricalReference": "27b56c651b74e17b412c6a1a70093aaee0cb09a9077b9181c5f683b327beb7d5", "sourceWorkbookHashReverified": false, "offerLevelSelectionReauditable": false, "limitations": [ "Q4 2026 is published from the frozen validated benchmark dataset used for this edition. The methodology is designed to select the lowest-priced eligible public offer for each provider, destination and tier. However, the frozen Q4 snapshot does not retain plan names, source URLs or duration metadata for every observation, so that offer-level selection cannot be independently re-audited from the published snapshot alone.", "This limitation applies to the auditability of individual offer selection, not to the published aggregate calculations derived from the frozen Q4 dataset.", "No universal 30-day validity is demonstrated. Missing per-offer metadata remains UNKNOWN.", "50 GB is secondary, with comparable own-brand coverage of 1/12." ], "summary": { "10": { "gapPercent": -35.0, "eligible": 12, "belowMedian": 10, "secondary": false }, "20": { "gapPercent": -27.5, "eligible": 12, "belowMedian": 9, "secondary": false }, "50": { "gapPercent": 146.4, "eligible": 1, "belowMedian": 0, "secondary": true } }, "marketMetrics": { "10": { "medianOfDestinationCompetitorMediansUsdPerGb": 1.775, "destinations": 12 }, "20": { "medianOfDestinationCompetitorMediansUsdPerGb": 1.48775, "destinations": 12 } }, "rows": [ { "tier": "10", "country_iso": "AE", "country_name": "United Arab Emirates", "n_competitors_eligible": 10, "market_usd_per_gb": 2.0, "brand_usd_per_gb": 2.9899999999999998, "gap_percent": 49.499999999999986, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "AE", "country_name": "United Arab Emirates", "n_competitors_eligible": 9, "market_usd_per_gb": 1.6995, "brand_usd_per_gb": 2.645, "gap_percent": 55.634010002942034, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "AE", "country_name": "United Arab Emirates", "n_competitors_eligible": 2, "market_usd_per_gb": 1.058686, "brand_usd_per_gb": null, "gap_percent": null, "status": "OUT_OF_AGGREGATE" }, { "tier": "10", "country_iso": "CN", "country_name": "China", "n_competitors_eligible": 10, "market_usd_per_gb": 1.7999999999999998, "brand_usd_per_gb": 1.19, "gap_percent": -33.88888888888889, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "CN", "country_name": "China", "n_competitors_eligible": 10, "market_usd_per_gb": 1.5350000000000001, "brand_usd_per_gb": 1.045, "gap_percent": -31.921824104234542, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "CN", "country_name": "China", "n_competitors_eligible": 3, "market_usd_per_gb": 0.7, "brand_usd_per_gb": 1.018, "gap_percent": null, "status": "OUT_OF_AGGREGATE" }, { "tier": "10", "country_iso": "HK", "country_name": "Hong Kong", "n_competitors_eligible": 10, "market_usd_per_gb": 1.5495, "brand_usd_per_gb": 0.99, "gap_percent": -36.108422071636014, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "HK", "country_name": "Hong Kong", "n_competitors_eligible": 9, "market_usd_per_gb": 1.3199999999999998, "brand_usd_per_gb": 0.845, "gap_percent": -35.98484848484848, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "HK", "country_name": "Hong Kong", "n_competitors_eligible": 3, "market_usd_per_gb": 0.98, "brand_usd_per_gb": 0.698, "gap_percent": null, "status": "OUT_OF_AGGREGATE" }, { "tier": "10", "country_iso": "ID", "country_name": "Indonesia", "n_competitors_eligible": 10, "market_usd_per_gb": 1.85, "brand_usd_per_gb": 0.99, "gap_percent": -46.48648648648649, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "ID", "country_name": "Indonesia", "n_competitors_eligible": 9, "market_usd_per_gb": 1.65, "brand_usd_per_gb": 0.845, "gap_percent": -48.78787878787879, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "ID", "country_name": "Indonesia", "n_competitors_eligible": 3, "market_usd_per_gb": 0.82, "brand_usd_per_gb": 0.698, "gap_percent": null, "status": "OUT_OF_AGGREGATE" }, { "tier": "10", "country_iso": "IN", "country_name": "India", "n_competitors_eligible": 10, "market_usd_per_gb": 2.25, "brand_usd_per_gb": 2.19, "gap_percent": -2.6666666666666727, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "IN", "country_name": "India", "n_competitors_eligible": 8, "market_usd_per_gb": 1.8490000000000002, "brand_usd_per_gb": 1.895, "gap_percent": 2.487831260140605, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "IN", "country_name": "India", "n_competitors_eligible": 3, "market_usd_per_gb": 0.86, "brand_usd_per_gb": 1.7380000000000002, "gap_percent": null, "status": "OUT_OF_AGGREGATE" }, { "tier": "10", "country_iso": "JP", "country_name": "Japan", "n_competitors_eligible": 9, "market_usd_per_gb": 1.65, "brand_usd_per_gb": 0.99, "gap_percent": -40.0, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "JP", "country_name": "Japan", "n_competitors_eligible": 9, "market_usd_per_gb": 1.2494999999999998, "brand_usd_per_gb": 0.845, "gap_percent": -32.37294917967186, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "JP", "country_name": "Japan", "n_competitors_eligible": 3, "market_usd_per_gb": 0.7, "brand_usd_per_gb": 0.698, "gap_percent": null, "status": "OUT_OF_AGGREGATE" }, { "tier": "10", "country_iso": "KR", "country_name": "South Korea", "n_competitors_eligible": 10, "market_usd_per_gb": 1.75, "brand_usd_per_gb": 0.99, "gap_percent": -43.42857142857143, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "KR", "country_name": "South Korea", "n_competitors_eligible": 9, "market_usd_per_gb": 1.4994999999999998, "brand_usd_per_gb": 0.845, "gap_percent": -43.647882627542515, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "KR", "country_name": "South Korea", "n_competitors_eligible": 3, "market_usd_per_gb": 0.78, "brand_usd_per_gb": 0.698, "gap_percent": null, "status": "OUT_OF_AGGREGATE" }, { "tier": "10", "country_iso": "MY", "country_name": "Malaysia", "n_competitors_eligible": 9, "market_usd_per_gb": 1.6, "brand_usd_per_gb": 0.99, "gap_percent": -38.12500000000001, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "MY", "country_name": "Malaysia", "n_competitors_eligible": 8, "market_usd_per_gb": 1.285, "brand_usd_per_gb": 0.845, "gap_percent": -34.24124513618677, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "MY", "country_name": "Malaysia", "n_competitors_eligible": 2, "market_usd_per_gb": 0.717446, "brand_usd_per_gb": 0.698, "gap_percent": null, "status": "OUT_OF_AGGREGATE" }, { "tier": "10", "country_iso": "PH", "country_name": "Philippines", "n_competitors_eligible": 9, "market_usd_per_gb": 1.8989999999999998, "brand_usd_per_gb": 1.3900000000000001, "gap_percent": -26.803580832016838, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "PH", "country_name": "Philippines", "n_competitors_eligible": 8, "market_usd_per_gb": 1.476, "brand_usd_per_gb": 1.345, "gap_percent": -8.87533875338753, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "PH", "country_name": "Philippines", "n_competitors_eligible": 4, "market_usd_per_gb": 0.9299999999999999, "brand_usd_per_gb": null, "gap_percent": null, "status": "OUT_OF_AGGREGATE" }, { "tier": "10", "country_iso": "SA", "country_name": "Saudi Arabia", "n_competitors_eligible": 10, "market_usd_per_gb": 2.1, "brand_usd_per_gb": 2.3899999999999997, "gap_percent": 13.809523809523782, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "SA", "country_name": "Saudi Arabia", "n_competitors_eligible": 9, "market_usd_per_gb": 1.8177272727272729, "brand_usd_per_gb": 1.9949999999999999, "gap_percent": 9.752438109527372, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "SA", "country_name": "Saudi Arabia", "n_competitors_eligible": 3, "market_usd_per_gb": 1.023792, "brand_usd_per_gb": 2.398, "gap_percent": null, "status": "OUT_OF_AGGREGATE" }, { "tier": "10", "country_iso": "SG", "country_name": "Singapore", "n_competitors_eligible": 9, "market_usd_per_gb": 1.599, "brand_usd_per_gb": 0.99, "gap_percent": -38.08630393996248, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "SG", "country_name": "Singapore", "n_competitors_eligible": 8, "market_usd_per_gb": 1.09975, "brand_usd_per_gb": 0.845, "gap_percent": -23.164355535348946, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "SG", "country_name": "Singapore", "n_competitors_eligible": 3, "market_usd_per_gb": 0.62, "brand_usd_per_gb": 0.698, "gap_percent": null, "status": "OUT_OF_AGGREGATE" }, { "tier": "10", "country_iso": "TH", "country_name": "Thailand", "n_competitors_eligible": 10, "market_usd_per_gb": 1.0995, "brand_usd_per_gb": 0.99, "gap_percent": -9.959072305593441, "status": "ELIGIBLE" }, { "tier": "20", "country_iso": "TH", "country_name": "Thailand", "n_competitors_eligible": 10, "market_usd_per_gb": 0.9375, "brand_usd_per_gb": 0.845, "gap_percent": -9.866666666666667, "status": "ELIGIBLE" }, { "tier": "50", "country_iso": "TH", "country_name": "Thailand", "n_competitors_eligible": 4, "market_usd_per_gb": 0.502446, "brand_usd_per_gb": 1.238, "gap_percent": 146.39463743367446, "status": "ELIGIBLE" } ], "providerCoverage": { "Airalo": { "10": 12, "20": 12 }, "Nomad": { "10": 12, "20": 12 }, "Saily": { "10": 12, "20": 12 }, "Ubigi": { "10": 12, "20": 12 }, "Yesim": { "10": 12, "20": 12 }, "Jetpac": { "10": 9, "20": 10 }, "BNESIM": { "10": 12, "20": 12 }, "aloSIM": { "10": 12, "20": 12 }, "GigSky": { "10": 12, "20": 2 }, "Airhub": { "10": 11, "20": 10 }, "DriftAsia": { "10": 0, "20": 0 } }, "providerComparison": [ { "provider": "Airalo", "10": { "medianUsdPerGb": 1.95, "n": 12 }, "20": { "medianUsdPerGb": 1.55, "n": 12 } }, { "provider": "Nomad", "10": { "medianUsdPerGb": 1.7, "n": 12 }, "20": { "medianUsdPerGb": 1.35, "n": 12 } }, { "provider": "Saily", "10": { "medianUsdPerGb": 1.9989999999999999, "n": 12 }, "20": { "medianUsdPerGb": 1.7995, "n": 12 } }, { "provider": "Ubigi", "10": { "medianUsdPerGb": 1.55, "n": 12 }, "20": { "medianUsdPerGb": 1.2650000000000001, "n": 12 } }, { "provider": "Yesim", "10": { "medianUsdPerGb": 1.92, "n": 12 }, "20": { "medianUsdPerGb": 1.425, "n": 12 } }, { "provider": "Jetpac", "10": { "medianUsdPerGb": 1.7, "n": 9 }, "20": { "medianUsdPerGb": 1.75, "n": 10 } }, { "provider": "BNESIM", "10": { "medianUsdPerGb": 0.709985, "n": 12 }, "20": { "medianUsdPerGb": 0.596775, "n": 12 } }, { "provider": "aloSIM", "10": { "medianUsdPerGb": 1.95, "n": 12 }, "20": { "medianUsdPerGb": 1.55, "n": 12 } }, { "provider": "GigSky", "10": { "medianUsdPerGb": 1.8094999999999999, "n": 12 }, "20": { "medianUsdPerGb": 1.827, "n": 2 } }, { "provider": "Airhub", "10": { "medianUsdPerGb": 1.375, "n": 11 }, "20": { "medianUsdPerGb": 0.8931818181818182, "n": 10 } }, { "provider": "DriftAsia", "10": { "medianUsdPerGb": null, "n": 0 }, "20": { "medianUsdPerGb": null, "n": 0 } } ], "tables": { "10": [ { "destination": "China", "countryIso": "CN", "n": "10", "marketUsdPerGb": "1.80", "brandUsdPerGb": "1.19", "gapPercent": "-33.9%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Hong Kong", "countryIso": "HK", "n": "10", "marketUsdPerGb": "1.55", "brandUsdPerGb": "0.99", "gapPercent": "-36.1%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "India", "countryIso": "IN", "n": "10", "marketUsdPerGb": "2.25", "brandUsdPerGb": "2.19", "gapPercent": "-2.7%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Indonesia", "countryIso": "ID", "n": "10", "marketUsdPerGb": "1.85", "brandUsdPerGb": "0.99", "gapPercent": "-46.5%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Japan", "countryIso": "JP", "n": "9", "marketUsdPerGb": "1.65", "brandUsdPerGb": "0.99", "gapPercent": "-40.0%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Malaysia", "countryIso": "MY", "n": "9", "marketUsdPerGb": "1.60", "brandUsdPerGb": "0.99", "gapPercent": "-38.1%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Philippines", "countryIso": "PH", "n": "9", "marketUsdPerGb": "1.90", "brandUsdPerGb": "1.39", "gapPercent": "-26.8%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Saudi Arabia", "countryIso": "SA", "n": "10", "marketUsdPerGb": "2.10", "brandUsdPerGb": "2.39", "gapPercent": "+13.8%", "status": "Included", "classification": "ABOVE_MEDIAN" }, { "destination": "Singapore", "countryIso": "SG", "n": "9", "marketUsdPerGb": "1.60", "brandUsdPerGb": "0.99", "gapPercent": "-38.1%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "South Korea", "countryIso": "KR", "n": "10", "marketUsdPerGb": "1.75", "brandUsdPerGb": "0.99", "gapPercent": "-43.4%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Thailand", "countryIso": "TH", "n": "10", "marketUsdPerGb": "1.10", "brandUsdPerGb": "0.99", "gapPercent": "-10.0%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "United Arab Emirates", "countryIso": "AE", "n": "10", "marketUsdPerGb": "2.00", "brandUsdPerGb": "2.99", "gapPercent": "+49.5%", "status": "Included", "classification": "ABOVE_MEDIAN" } ], "20": [ { "destination": "China", "countryIso": "CN", "n": "10", "marketUsdPerGb": "1.54", "brandUsdPerGb": "1.05", "gapPercent": "-31.9%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Hong Kong", "countryIso": "HK", "n": "9", "marketUsdPerGb": "1.32", "brandUsdPerGb": "0.85", "gapPercent": "-36.0%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "India", "countryIso": "IN", "n": "8", "marketUsdPerGb": "1.85", "brandUsdPerGb": "1.90", "gapPercent": "+2.5%", "status": "Included", "classification": "ABOVE_MEDIAN" }, { "destination": "Indonesia", "countryIso": "ID", "n": "9", "marketUsdPerGb": "1.65", "brandUsdPerGb": "0.85", "gapPercent": "-48.8%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Japan", "countryIso": "JP", "n": "9", "marketUsdPerGb": "1.25", "brandUsdPerGb": "0.85", "gapPercent": "-32.4%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Malaysia", "countryIso": "MY", "n": "8", "marketUsdPerGb": "1.29", "brandUsdPerGb": "0.85", "gapPercent": "-34.2%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Philippines", "countryIso": "PH", "n": "8", "marketUsdPerGb": "1.48", "brandUsdPerGb": "1.35", "gapPercent": "-8.9%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Saudi Arabia", "countryIso": "SA", "n": "9", "marketUsdPerGb": "1.82", "brandUsdPerGb": "1.99", "gapPercent": "+9.8%", "status": "Included", "classification": "ABOVE_MEDIAN" }, { "destination": "Singapore", "countryIso": "SG", "n": "8", "marketUsdPerGb": "1.10", "brandUsdPerGb": "0.85", "gapPercent": "-23.2%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "South Korea", "countryIso": "KR", "n": "9", "marketUsdPerGb": "1.50", "brandUsdPerGb": "0.85", "gapPercent": "-43.6%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "Thailand", "countryIso": "TH", "n": "10", "marketUsdPerGb": "0.94", "brandUsdPerGb": "0.85", "gapPercent": "-9.9%", "status": "Included", "classification": "BELOW_MEDIAN" }, { "destination": "United Arab Emirates", "countryIso": "AE", "n": "9", "marketUsdPerGb": "1.70", "brandUsdPerGb": "2.65", "gapPercent": "+55.6%", "status": "Included", "classification": "ABOVE_MEDIAN" } ], "50": [ { "destination": "China", "countryIso": "CN", "n": "3", "marketUsdPerGb": "0.70", "brandUsdPerGb": "1.02", "gapPercent": "Unknown", "status": "Outside the aggregate", "classification": "NOT_COMPARABLE" }, { "destination": "Hong Kong", "countryIso": "HK", "n": "3", "marketUsdPerGb": "0.98", "brandUsdPerGb": "0.70", "gapPercent": "Unknown", "status": "Outside the aggregate", "classification": "NOT_COMPARABLE" }, { "destination": "India", "countryIso": "IN", "n": "3", "marketUsdPerGb": "0.86", "brandUsdPerGb": "1.74", "gapPercent": "Unknown", "status": "Outside the aggregate", "classification": "NOT_COMPARABLE" }, { "destination": "Indonesia", "countryIso": "ID", "n": "3", "marketUsdPerGb": "0.82", "brandUsdPerGb": "0.70", "gapPercent": "Unknown", "status": "Outside the aggregate", "classification": "NOT_COMPARABLE" }, { "destination": "Japan", "countryIso": "JP", "n": "3", "marketUsdPerGb": "0.70", "brandUsdPerGb": "0.70", "gapPercent": "Unknown", "status": "Outside the aggregate", "classification": "NOT_COMPARABLE" }, { "destination": "Malaysia", "countryIso": "MY", "n": "2", "marketUsdPerGb": "0.72", "brandUsdPerGb": "0.70", "gapPercent": "Unknown", "status": "Outside the aggregate", "classification": "NOT_COMPARABLE" }, { "destination": "Philippines", "countryIso": "PH", "n": "4", "marketUsdPerGb": "0.93", "brandUsdPerGb": "Unknown", "gapPercent": "Unknown", "status": "Outside the aggregate", "classification": "NOT_COMPARABLE" }, { "destination": "Saudi Arabia", "countryIso": "SA", "n": "3", "marketUsdPerGb": "1.02", "brandUsdPerGb": "2.40", "gapPercent": "Unknown", "status": "Outside the aggregate", "classification": "NOT_COMPARABLE" }, { "destination": "Singapore", "countryIso": "SG", "n": "3", "marketUsdPerGb": "0.62", "brandUsdPerGb": "0.70", "gapPercent": "Unknown", "status": "Outside the aggregate", "classification": "NOT_COMPARABLE" }, { "destination": "South Korea", "countryIso": "KR", "n": "3", "marketUsdPerGb": "0.78", "brandUsdPerGb": "0.70", "gapPercent": "Unknown", "status": "Outside the aggregate", "classification": "NOT_COMPARABLE" }, { "destination": "Thailand", "countryIso": "TH", "n": "4", "marketUsdPerGb": "0.50", "brandUsdPerGb": "1.24", "gapPercent": "+146.4%", "status": "Included", "classification": "ABOVE_MEDIAN" }, { "destination": "United Arab Emirates", "countryIso": "AE", "n": "2", "marketUsdPerGb": "1.06", "brandUsdPerGb": "Unknown", "gapPercent": "Unknown", "status": "Outside the aggregate", "classification": "NOT_COMPARABLE" } ] }, "links": { "study": "/data-index/esim-price-per-gb-q4-2026/", "quarterlyReport": "/data-index/esim-market-report-q4-2026/", "methodology": "/methodology.html", "dataset": "/data/esim-price-per-gb-q4-2026-asia.json", "csv": "/data/esim-price-per-gb-q4-2026-asia.csv" } }